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Green Is The New Black In Nascar

G-OIL(R) Teams Up with Honest-1 Auto Care

Green Earth Technologies and Honest-1 Auto Care are celebrating NASCAR's moves in the eco-friendly direction and race fans can join in on the excitement.

Unlike traditional petrochemical-based motor oil that all other racecars in NASCAR use, the No. 19 Honest-1 Auto Care and G-OIL Toyota in the 2012 NASCAR Nationwide Series will run exclusively on G-OIL, the world's first and only API certified bio-based full synthetic motor oil produced by Green Earth Technologies. This domestically sourced and produced motor oil has no harsh effects on the environment and cuts our nation's dependence on foreign oil.

Through its partnership with Green Earth Technologies, Honest-1 Auto Care--the only national full-service auto repair and maintenance franchise that is 100 percent ESATM Certified Eco-Friendly--was featured on the No. 19 G-OIL Toyota Camry. G-OIL is sponsoring driver Tayler Malsam and the TriStar Motorsports Toyota Camry team for the 2012 NASCAR Nationwide Series.

Two years ago, Honest-1 Auto Care added G-OIL Ultimate Biodegradable green motor oils to its extensive line of eco-friendly products and services at its shops nationwide. In addition to G-OIL, Honest-1 also offers a line of proprietary products that combine leading-edge technology and innovative additives to reduce pollution. Integral to the product line is the ECO 360(R) additive, an organic friction modifier proven to increase fuel efficiency and reduce harmful engine emissions. Other products include the Honest-1 Pro Flush cleaning products for a vehicle's fuel system, cooling system, power steering and transmission, and ProTect conditioners for transmissions and cooling systems.